Confessions of a Headshot Photographer in North York, Toronto
As a headshot photography here in North York (Toronto), I'm always challenged with new faces coming in the studio wanting to look their best. Every one is looking for a great deal and professional headshots and it really annoys me when someone calls and says "someone is doing a headshot for $25, can you do it for that?" I don't know what equipment that person is using and how much time they spend in post-production to carefully make you look your best, but my guess is zilch.
In Toronto, headshot prices range anywhere from $250-$750, that's the base price, it can go higher depending on the type of equipment that being used and the skill level of the photographer. Some come in for corporate headshots that they use for linked in or realtors that use it for their real estate cards, or actors for their 8x10 and models for their setcards. Whatever the case, they're used to enhance your work profile or help you land more work. Why not invest in the best to get the best?
Taking a headshot is an art. You need to be able to bring out the absolute best in someone. If someone is facing me that's overweight, I need to know how to position my camera, which lens to use and how to position my model in order to get the most flattering shot. If someone is too thin, I need to do the same. Most people getting headshots aren't actors or models who are comfortable in front of the camera, so as a photographer, you need to have some level of expertise on body language and high emotional intelligence to build that up.
A headshot isn't just a picture, it's a story. You can tell (or assume) so much about a person from one single shot. That's why it's important to find a good headshot photographer. If you're out there looking for a deal, think about this...an amateur headshot may not get you work. You'll be out for a job for months on end and was it really worth the $150 dollars you saved? But when you get one done by a good photographer, you know that it'll be a tool in your arsenal to land you a better job. Your headshot will scream professional, confident, hire-me-over-the-competition and the initial investment you made for your headshots will have it's return within days of working.
Taking headshots is an art. As an artist, you're always looking to get the best perspective to bring out the best in people.
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